Giriraj Swami : When we first arrived in India, we thought we should do harinam in the streets every day as we had done in America. We were shocked when Srila Prabhupada said, “If you chant in the streets in India, people will think you’re beggars. In India many people chant in the streets just to get some paisa.” At this time, Srila Prabhupada was having many preaching programs, and we would accompany him, but we didn’t really know what to do until he unveiled the Life Membership Program. According to this program, the member would contribute 1,111 rupees and would get a lifetime subscription to Back to Godhead, all of Srila Prabhupada’s books, and free guest facilities in all ISKCON centers. Srila Prabhupada commented that he devised this membership program as a means to distribute his books. Tamal Krishna Goswami said, “If we give them all the magazines and all the books and free stay and prasadam in all the temples, during the Member’s life we may end up spending much more than 1,111 rupees.” Srila Prabhupada replied, “You’ll always be going back to the Life Members, and they’ll always be giving more and more. He may only give 1,111 rupees to become a Life Member, but in the course of his life he may give 10,000 rupees.” I understood that Srila Prabhupada wanted us to actively cultivate the Life Members and encourage them in Krishna consciousness. After the first Bombay pandal, Srila Prabhupada called for the first meeting of the Life Members, and he spoke to them about the six exchanges of love. He said, “The Membership Program is meant to facilitate these six exchanges. We give you books, we give you Krishna consciousness, and you give us contributions. We invite you for prasadam, you invite us for prasadam, you reveal your mind and ask questions, and we reveal our mind and answer.” The way Srila Prabhupada explained the whole thing was very sweet and transcendental. His idea was that we would make friends with the Life Members, they would become convinced about Krishna consciousness, and gradually become Krishna conscious and support the Movement.